A Creative Take on a Linksys Ad

by Trevor Albrethsen

This week’s project required us to create an ad using Adobe Photoshop. I’ve used Photoshop in the past, but I’ve never created my own content before. This project was a lot of fun and I like how my ad turned out.

For my creative ad, I made a Linksys ad. All of us had to use a generator that determined what product we would be advertising. The product I received was a wireless router. For the brand, I chose Linksys because they’re well known for making wireless routers. The generator also determined who would my audience would be. My audience consisted of males between the ages of 25-34 that are single, earned a Bachelors degree, have an income of $15,000 to $39,000, and consume media via television and social media.

My ad consists of free images found on Unsplash and Pixabay. I used four to make my ad. I used a picture that is of the Earth and the Moon from space, an astronaut floating in space, an iPhone 7, and a hand holding an iPhone. I’ll be sure to include the links and in this post.

The colors I wanted to focus most on in this image are white, black, and blue. The Earth is mostly blue due to the ocean. Space is relatively black, and there’s a good amount of white in this picture because of the font color, the astronaut, and the clouds.

The ad above is supposed to be a TV ad, with full resolution of 1920×1080. I created a television ad because that is one of the forms of media my audience consumes. I feel it is relatable because young adults are always wanting to be on Wi-Fi through their electronic devices. In the ad above, there are two iPhones, one of which belongs to the astronaut. He is floating after his lost iPhone 7.

This next image is my social media ad. It is a smaller version, as social media ads are smaller in size. The resolution for this image is 400×209. It would be used on a social media website such as Facebook. I did my best to keep the text the same in both versions of the ad, as I felt the text played an important role in the ad itself. I made sure to keep the logo of the brand and the astronaut chasing after his phone since the whole purpose of this ad is to give the impression that this particular router can be used anywhere—even in space.

For the font, I chose a serif font for the words “Stay Connected” and a sans-serif font for the text below it. It provides a good amount of contrast despite both bodies of text being white. I chose white because it was easier to see that color with the black background.

I really enjoyed making these two ads for my project. It was very difficult at first because I had no idea where to go. After much thought, I decided it would be best to take this ad to space. I was aiming for an ad that was “out of this world” and I hope I achieved that.

Image Attribution:

Earth photo by qimono — https://pixabay.com/en/earth-globe-moon-world-planet-1365995/

Astronaut photo by NASA — https://unsplash.com/photos/Yj1M5riCKk4

iPhone 7 photo by Alex Holyoake — https://unsplash.com/photos/zaJSTp1Nb88

iPhone in Hand photo by Oliur Rahman — https://unsplash.com/photos/_8S9nEmCZK0

Coca Cola ad: Typography Reverse Engineering

The Coca-Cola slogan from 2009 to 2016

I will be reverse engineering the typography from this Coca-Cola ad. This ad campaign ran from 2009 to 2016. Out of all the ads I found via the Internet, this one stood out to me the most. Much like last week’s post, this Coca-Cola ad has a very simplistic design, but still contains a powerful message due to its imagery.

I found this image on another blog. This is the link to that blog image talking about ads: https://currentconflicts.wordpress.com/2016/03/29/advertising/

Typeface #1: Spencerian Script

Script Typeface

The Coca-Cola logo was invented by Frank Mason Robinson in 1885. The font he used was a script font known as Spencerian script. It font style was very popular in the United States from 1850 to 1925. To this day, Coca-Cola continues to use the Spencerian script for their logo considering how recognizable it is. A script font is a font that appears to have been handwritten with the use of a calligraphy pen or brush.

Typeface #2: Sans serif

Sans serif Typeface

The second typeface on this image is called Sans serif. The Sans serif font used in this ad is thought to be the Gotham Book font which was designed by Tobias Frere-Jones in 2000. It is a Sans serif due to the lack of serifs in the font. It also lacks thick/thin transitions. They are called “monoweight” fonts because the font has the same thickness from beginning to end.


There are many elements of contrast in this advertisement. There is a noticeable difference in size between the two fonts. My eyes are immediately driven towards the Coca-Cola logo, due to its typeface and size. It really sticks out in the image also in part to its placement within the ad. There appears to be some weight in both fonts, but the Spencerian font has a heavier weight to it thanks to its boldness.

Because the two fonts are different typefaces, they vastly differ in structure. As mentioned earlier, the Coca-Cola logo is a script typeface, and due to its structure, it contains a noticeable shift weight. The monoweight-like nature of the words “open happiness” don’t have the same transitions as the script font does in the ad. They both standout from each other and it helps you know what you’re looking at.


I think that the principles mentioned above do a great job with the overall design of the ad. The Coca-Cola logo stands because of the typeface that is used. Your eyes rest on the logo and then the rest of the bottle. The words “open happiness” don’t conflict with the imagery of the ad due to its contrast. It is very different from the rest of the ad, but not in a way that takes away from the ad itself because of the contrast.