A Creative Take on a Linksys Ad

by Trevor Albrethsen

This week’s project required us to create an ad using Adobe Photoshop. I’ve used Photoshop in the past, but I’ve never created my own content before. This project was a lot of fun and I like how my ad turned out.

For my creative ad, I made a Linksys ad. All of us had to use a generator that determined what product we would be advertising. The product I received was a wireless router. For the brand, I chose Linksys because they’re well known for making wireless routers. The generator also determined who would my audience would be. My audience consisted of males between the ages of 25-34 that are single, earned a Bachelors degree, have an income of $15,000 to $39,000, and consume media via television and social media.

My ad consists of free images found on Unsplash and Pixabay. I used four to make my ad. I used a picture that is of the Earth and the Moon from space, an astronaut floating in space, an iPhone 7, and a hand holding an iPhone. I’ll be sure to include the links and in this post.

The colors I wanted to focus most on in this image are white, black, and blue. The Earth is mostly blue due to the ocean. Space is relatively black, and there’s a good amount of white in this picture because of the font color, the astronaut, and the clouds.

The ad above is supposed to be a TV ad, with full resolution of 1920×1080. I created a television ad because that is one of the forms of media my audience consumes. I feel it is relatable because young adults are always wanting to be on Wi-Fi through their electronic devices. In the ad above, there are two iPhones, one of which belongs to the astronaut. He is floating after his lost iPhone 7.

This next image is my social media ad. It is a smaller version, as social media ads are smaller in size. The resolution for this image is 400×209. It would be used on a social media website such as Facebook. I did my best to keep the text the same in both versions of the ad, as I felt the text played an important role in the ad itself. I made sure to keep the logo of the brand and the astronaut chasing after his phone since the whole purpose of this ad is to give the impression that this particular router can be used anywhere—even in space.

For the font, I chose a serif font for the words “Stay Connected” and a sans-serif font for the text below it. It provides a good amount of contrast despite both bodies of text being white. I chose white because it was easier to see that color with the black background.

I really enjoyed making these two ads for my project. It was very difficult at first because I had no idea where to go. After much thought, I decided it would be best to take this ad to space. I was aiming for an ad that was “out of this world” and I hope I achieved that.

Image Attribution:

Earth photo by qimono — https://pixabay.com/en/earth-globe-moon-world-planet-1365995/

Astronaut photo by NASA — https://unsplash.com/photos/Yj1M5riCKk4

iPhone 7 photo by Alex Holyoake — https://unsplash.com/photos/zaJSTp1Nb88

iPhone in Hand photo by Oliur Rahman — https://unsplash.com/photos/_8S9nEmCZK0

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20 Years: Final Fantasy VII Icon Set

by Trevor Albrethsen

For this project, we were required to create an icon set using Adobe Illustrator. My icon set is based off of characters from the Final Fantasy series—Final Fantasy VII for the original PlayStation. If you’re a fan of the series, you’ll recognize that I did my best to create an icon set featuring Barrett Wallace, Aeris Gainsborough, Cloud Strife, and Tifa Lockhart.

My target audience for this icon set are men and women between the ages of 20 and 34 who played Final Fantasy VII. The message is simple. As mentioned previously, this year marks the 20th anniversary of Final Fantasy VII. I thought it would be cool to make icons as a way of paying tribute to Final Fantasy VII. My message is a message of celebration.

Above are my icons in a 60 x 60 pixel format. I’m not entirely sure why the third icon is slightly bigger than the other three in this post, so I apologize in advance for the distraction it may cause.

These images are much bigger so you can see them in greater detail. They are measured at 400 x 400 pixels. One thing I noticed while adjusting the pixel count for these icons is that they don’t do a good job of formatting to the new pixel count. I had to decrease the stroke count for some of the borders so it wasn’t overpowering everything else about the icon.

For the design of these icons, I chose to place the characters heads inside a rounded box. I thought it looked pleasing to the eye and looks better than placing them in a standard square box. I chose the colors purple, greenish blue (I seem to use these color a lot in my other designs), light blue, and crimson red because these are the colors of the face buttons on a PlayStation controller. I also added repetition of these colors by having their eye color match the box they were in.

While challenging, this was a fun little project. I never thought I would ever create a set of icons. It was great to be able to gain some experience in this aspect of design.

iPhone 6 ad: Reverse Engineering

iphone6_ad

Intro

The ad above was created by Apple after the unveiling of the iPhone 6. Apple was rather late to the “bigger phone” game. The first five iterations of the iPhone screen were measured 3.5-inches diagonally. The iPhone 5 and 5s measured at 4-inches diagonally, but compared to the competition those iterations of the iPhone were significantly smaller. It wasn’t until the iPhone 6 and 6 Plus that Apple finally chose to make bigger iPhones. The iPhone 6 had a 4.7-inch screen while the “phablet sized” iPhone 6 Plus had a 5.5-inch screen. Rather than focus solely on the bigger form factors, Apple’s ad attempted to make the consumer think that the iPhone 6 was more than just a bigger iPhone.

Image from Pinterest: https://www.pinterest.com/pin/209980401354399238/

Proximity

iphone6_ad_2

You can tell that it was intentional to have the iPhone 6 and the words separated. The text are closely together because they convey a message. The viewers eyes first turn to the bigger text that reads “iPhone 6” followed by the smaller text below it.

Repetition

iphone6_ad_3.png

Although a simple design, there is repetition with the use of white space. It isn’t used poorly.

Alignment

iphone6_ad_1

This ad does a good job of aligning the iPhone 6 with the name of the iPhone and the slogan they have chosen to use with this ad. The first thing that catches your eye is the iPhone 6. The ad wants you to see the iPhone first and then the words “iPhone 6” and the slogan “Bigger than bigger.”

Contrast

iphone6_ad_4.png

The contrast in this ad is the phone on the bottom of the ad. It really sets it apart from the text above it.

Color

iphone6_ad_5.png

The white really sticks out in this ad, but because of the white, it makes the phone stick out a lot more. If they had used a different color, it probably wouldn’t stick out as much.

Conclusion

The ad uses the principles of proximity, repetition, alignment, contrast, and color. Because the use of these principles are present, the ad is easy to understand. Although the form factor may have changed, the audience knows it is an iPhone due to its somewhat familiar design and the simplicity of the ad.