Since 2016, Arby’s has been making some really cool ads on Facebook, Twitter, and Instagram. Rather than simply display the food they sell at their restaurant, they’ve been including pop culture, gaming, and cartoon cardboard creations in their ads. It’s been rather successful, as people tend to tell Arby’s social media channels to give the person or people who design these ads a raise. They continue to make these neat ads on Facebook, Twitter, and Instagram.
What is the main purpose of the ad?
The main purpose of the ad is to ultimately get people to go to Arby’s by including pop culture in their ads.
What are the ad’s strengths?
The ad uses a character very familiar to children, teenagers, and adults. Pikachu has been around since the late 90s, and Pokemon continues to be a popular anime and video game series for some adults who grew up on Pokemon and children who are becoming interested in Pokemon. The ad also includes a drink and mozzarella sticks to get people to want to come to Arby’s and eat their food.
What are the ad’s weaknesses?
One weakness is the lack of words in the ad itself. The Facebook post has the words, “Ready to call down the thunder?” but it really isn’t calling the audience to act. It’s a cool phrase, considering Pikachu is an electric type Pokemon and he’s also dressed up as a luchador, but it doesn’t necessarily tell people to go to Arby’s other than being an awesome looking ad design.
What is the ad trying to accomplish with its design?
With this design, I think the ad is trying to tell its audience that they’re aware of pop culture, gaming, and cartoons that are beloved by many people throughout the world and connect with people that way. It’ll get you thinking about going to Arby’s because of the cool design directions they’re implementing on their social media channels.
What metrics (likes, shares, retweets, etc.) will be used to determine if the ad is successful?
Likes, shares, and comments will be used to determine if the ad is successful. The ad has over 56,000 likes, it was shared nearly 7,600 times, and has received over 1,600 comments.