Reverse Engineering Post: Thursday Night Football on NBC

For my reverse engineering post this week, we had to choose a video ad and talk about its design. I chose a video promoting Thursday Night Football being on NBC this week.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FSNFonNBC%2Fvideos%2F10155842909719834%2F&show_text=0&width=560

Strengths

I think this video does a great job with its use of colors. The main colors used in this ad are red and blue. The Arizona Cardinals are the red team in this ad and the blue team are the Seattle Seahawks. There are other colors as well, but they do a good job of using these colors throughout the ad. If you’re a fan of football, you’ll probably have interest in watching this game. It’s definitely geared towards NFL fans, especially fans of the Seattle Seahawks or the Arizona Cardinals. The ad provides enough information to let viewers know when they can tune in to the game and what channel it will be available this week.

Weaknesses

While this ad may be interesting to people who are new to football or new to these teams, it’s definitely geared towards NFL fans rather than everyone. That being said, this ad knows their audience and they know what to say to get their audience interested in the game. I personally enjoyed the use of music in this ad, but it’s also a little distracting since it can prevent you from listening to what the guy is saying about the game as well.

Design Accomplishments

I think this ad is trying to tell NFL viewers that they can view Thursday Night Football this week on NBC. Thursday Night Football games are always shown on NFL Network, but some fans may not have that channel, so by sharing this ad, NFL fans can know that NBC will also be showing the game this week.

Use of Design

Screen Shot 2017-11-08 at 9.06.29 PMRule of thirds is used all throughout the video ad. Another fundamental design that is used is hierarchy. A lot of what’s shown in the ad is in the middle, but there’s a lot going on around that player. For example, in the image above, the Cardinals receiver is catching a pass from his quarterback. Our eyes are taken to that action in the video, but we can then see the Patriots defender trying to disrupt the play to the left of the Cardinals player. A lot of what the ad wants us to see is in the middle of the video, which I think is good design considering everything that goes on in the game of football. It’s easy to miss what you’re supposed to be seeing, but this ad helps us know what to look for.

Metrics

This is an ad on Facebook, and it appears to have been quite successful since being posted on Tuesday. It has over 10,000 likes and reactions, the video has been shared 868 times, and it has been viewed 1.1 million times. I think it can be considered a successful ad.

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Reverse Engineering Post: Google Pixel 2

Strengths

I think a strength of this ad is the fact that it shows you the front of the phone and the back of the phone. It also includes the fact that the phone has an “incredible camera” and that the camera is incredible “even in low light.” A lot of promotions towards smart phones go towards the phone’s camera capabilities, and this ad is no exception. In the tweet itself, it also mentions that a buyer can save $100 with qualified activation, which is another way to entice a potential buyer.

Weaknesses

The ad only features the Pixel 2 phone. It doesn’t provide evidence of how incredible the camera is and how well it takes photos in low light. It would be possible to look up other articles or a video on YouTube, but I think it would have been good to have provided evidence of this feature.

What is the ad trying to accomplish with its design?

The ad is trying to get people to buy the phone. The ad itself shows the sleek and elegant design of the Google Pixel 2. It has a modern design that is appealing, but different from what other smartphone companies may be doing.

Design Qualities

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Using the rule of thirds, the Pixel 2 is the first thing the audience sees when looking at the ad. It is front and center and appears to be centered more or less in the ad.

Metrics to Determine Success

Metrics used to determine success are the number of tweets the promotion had on Twitter, the number of retweets, and the number of likes. At the moment this screenshot was taken, the promoted tweet had 633 likes, which I think is successful. I’m not sure when the promoted tweet itself went live though.