by Trevor Albrethsen
This week’s project required us to create an ad using Adobe Photoshop. I’ve used Photoshop in the past, but I’ve never created my own content before. This project was a lot of fun and I like how my ad turned out.
For my creative ad, I made a Linksys ad. All of us had to use a generator that determined what product we would be advertising. The product I received was a wireless router. For the brand, I chose Linksys because they’re well known for making wireless routers. The generator also determined who would my audience would be. My audience consisted of males between the ages of 25-34 that are single, earned a Bachelors degree, have an income of $15,000 to $39,000, and consume media via television and social media.
My ad consists of free images found on Unsplash and Pixabay. I used four to make my ad. I used a picture that is of the Earth and the Moon from space, an astronaut floating in space, an iPhone 7, and a hand holding an iPhone. I’ll be sure to include the links and in this post.
The colors I wanted to focus most on in this image are white, black, and blue. The Earth is mostly blue due to the ocean. Space is relatively black, and there’s a good amount of white in this picture because of the font color, the astronaut, and the clouds.
The ad above is supposed to be a TV ad, with full resolution of 1920×1080. I created a television ad because that is one of the forms of media my audience consumes. I feel it is relatable because young adults are always wanting to be on Wi-Fi through their electronic devices. In the ad above, there are two iPhones, one of which belongs to the astronaut. He is floating after his lost iPhone 7.
This next image is my social media ad. It is a smaller version, as social media ads are smaller in size. The resolution for this image is 400×209. It would be used on a social media website such as Facebook. I did my best to keep the text the same in both versions of the ad, as I felt the text played an important role in the ad itself. I made sure to keep the logo of the brand and the astronaut chasing after his phone since the whole purpose of this ad is to give the impression that this particular router can be used anywhere—even in space.
For the font, I chose a serif font for the words “Stay Connected” and a sans-serif font for the text below it. It provides a good amount of contrast despite both bodies of text being white. I chose white because it was easier to see that color with the black background.
I really enjoyed making these two ads for my project. It was very difficult at first because I had no idea where to go. After much thought, I decided it would be best to take this ad to space. I was aiming for an ad that was “out of this world” and I hope I achieved that.
Earth photo by qimono — https://pixabay.com/en/earth-globe-moon-world-planet-1365995/
Astronaut photo by NASA — https://unsplash.com/photos/Yj1M5riCKk4
iPhone 7 photo by Alex Holyoake — https://unsplash.com/photos/zaJSTp1Nb88
iPhone in Hand photo by Oliur Rahman — https://unsplash.com/photos/_8S9nEmCZK0